Facebook is historically used as a platform to create associate degree audience and lift awareness of your off-site content. What if, however, you wish to base yourself squarely on the platform associate degreed avoid the effort of an off-site commerce setup? you’ll produce a wholly Facebook-based on-line store and use that as a base of operations. the method is astonishingly straightforward.
Step 1: produce a Facebook fanPage
If you’re considering victimization Facebook to sell merchandise, you would like to go with the Facebook terms of service. which means you specifically want a Facebook business page, not a private Facebook profile.
Additionally, employing a page is that the solely thanks to customise your tabs specified you’ve got an area for a store. Personal profiles don’t offer you the choice. Of course, so as to line up a store tab, you would like a store. That’s wherever landing page apps are available in.
Step 2: produce a store Landing Page
Now, you’ll work with a designer to code your own front and landing page. this can be a superbly acceptable possibility, with one drawback; the expense. It prices each time and cash to style your own front from the bottom up. Instead, you’ll use one among the many glorious landing page apps accessible.
Using a third party front app provides price during a few ways in which. First, it’s straightforward to line up and customise your look during a matter of hours. You don’t have to be compelled to be a designer or a computer programmer, you only want a way of aesthetics and also the ability to contour the searching method. Colors, graphics, layout; everything may be made-to-order to match your web site and your Facebook page, for optimum continuity.
Additionally, employing a third party app comes with constitutional SSL security. SSL is unbelievably vital for securing the payment and order information of your customers. If you style your own front, you’ll ought to get hold of your own SSL certificate, which may be quite the continuing expense. You’ll conjointly have to be compelled to set it up yourself, that is a lot of difficult than victimization the third party apps. So, that app does one choose? you’ve got some choices.
Ecwid could be a totally featured searching app with nearly complete customization for your Facebook-based store. it’s variety of commerce points, as well as the flexibility to handle each digital and physical merchandise. It works for mobile platforms in addition as desktop PCs. maybe its most vital feature, however, is that the ability to synchronize with associate degree existing front. If you’ve got a store on your web site, you’ll simply synchronize product information between Ecwid and your page, to stay product information constant in each places. Basic stores with solely some merchandise area unit free, and you’ll transition to a paid set up as your desires grow.
StoreYa incorporates a free set up with space for up to fifty merchandise, creating it ideal for little, centered businesses. Its main point is that the ability to import store information from a large vary of various sources, as well as Amazon and Shopify. It conjointly permits you to make sub-stores with completely different appointed managers, for instances wherever you will run geographically distinct franchises or chains. StoreYa conjointly comes with a set of promoting tools for supplementary price.
Big commerce contains most of constant options because the alternative landing page solutions, however it prices a little a lot of. the rationale for this can be a set of constitutional SEO tools to assist you with search placement for your Facebook look. to boot, they provide sub-apps to integrate numerous business platforms, as well as Constant Contact and Survey Monkey.
Shopify goes within the alternative direction, with an easy, light-weight buy $30 per month.Try it out with a two-week free trial and see however it works out. Even the essential tier permits unlimited merchandise, however space for storing is proscribed to one GB. to boot, the lower tiers charge dealings fees, whereas the unlimited tier doesn’t.
There area unit alternative apps you’ll use to drive traffic to your off-site front. associate degree app like ShortStack permits you to show your merchandise and costs, however needs a visit to your off-site look to get. These apps area unit outside the scope of this list, however, as it’s centered on commerce directly through Facebook.
Step 3: Promote your look on Facebook
Once you’ve got a front started and in public accessible, it’s time to market it. With it targeted on Facebook, victimization Facebook itself could be a natural place to start. One straightforward and extremely visible thanks to promote your look is together with your Facebook page cowl exposure.
The cover exposure is that the giant banner at the highest of your page, and you’re liberal to amendment it at can. Treat it sort of a sign or an outsized banner packaging, attractive users to click the banner itself. This brings up the Facebook image window, wherever users will see your caption, like, share or discuss the image. confirm your caption provides data concerning your packaging and a link to your new store landing page.
You should sometimes amendment up your cowl exposure to advertise completely different merchandise. Product launches, seasonal sales and clearance events area unit all sensible times to alter. Remember, anytime you alter the exposure, it seems within the news feeds of your followers.
Don’t let your cowl exposure stagnate, either. you’ll sometimes copy the uniform resource locator of the exposure and share it as a post. This makes it show up as a replacement post on your user feeds, however keeps them visiting constant image page for accumulated shares and comments.
Of course, your cowl exposure is simply one among some ways to market your look on Facebook. Share links to new and fashionable merchandise. confirm it includes a link to the merchandise and a picture of the merchandise, for optimum attention. Product announcements, sales and coupons area unit all advertising you’ll do through Facebook posts in addition.
Step 4: Promote your look off Facebook
You don’t have to be compelled to do all of your advertising on Facebook. similar to promoting the rest, victimization your diary, a Twitter account, a story and the other promoting channel brings users to your Facebook page.you’ll be able to link them on to your profile otherwise you can guide them to specific image posts or landing pages.
If you’ve got a Facebook front associate degreed an off-site front, you’ll ought to build the choice that to guide your users towards. Your off-site front is also a lot of convenient, however if your users have already got Facebook accounts, they’ll realize it easier to get through the platform. you’ll make the most of getting 2 platforms to check completely different styles of advertising, as well. If you simply have one front, on Facebook, the choice is clearly a lot of easier. simply guide them to your Facebook page and let your promoting do the remainder.