Use Photos on Facebook
New knowledge reveals that photos on Facebook generate fifty three additional likes than posts while not photos. whereas photos on Facebook have forever been very hip, many of us failed to understand the stark distinction between the number of attention and traffic that photos receive compared to posts that simply contain text.
With this new knowledge, the selling advantage that photos ought to provide is obvious, and by posting new and attention-grabbing photos, a business owner or web site owner will simply drive an outsized quantity of targeted traffic to their website.
Improving Facebook Engagement
Photos clearly encourage and generate far more Facebook engagement than several alternative styles of posts, and additionally to getting fifty three additional likes than alternative styles of posts, photos that ar on Facebook generated 104% additional comments than alternative styles of posts. These proportion variations clearly show that a business that uses images in most of its posts will encourage more Facebook users to love and discuss the photo and on the post.
Users additional doubtless To Share Photos
When several users sort of a sure post and discuss that exact post, they’re far more doubtless to repost it and to share it with their friends or on their own walls. attention-grabbing, funny and informative photos ar terribly doubtless to be shared by alternative Facebook users, and being shared by many alternative Facebook users will greatly increase the number of traffic that these photos will generate.
Photos ar Displayed additional conspicuously
Photos ar displayed far more conspicuously than alternative styles of posts on a person’s Facebook wall and in their news feed. whereas alternative styles of posts ar simply the scale of all alternative posts that ar on a person’s wall, photos stand out as a result of they’re larger, and as a result, they sometimes take up a whole section of a person’s wall or of their news feed.
Increase the number Of Photos That ar employed in Facebook Posts
In order to effectively harness the selling power that Facebook photos ought to provide, a business ought to embrace additional photos in their Facebook posts. Usually, a business will generate more likes and comments for a photograph that’s funny and attention-grabbing.
While posting promotional photos will for certain be effective, a business ought to post a mixture of non-promotional and promotional photos so as to have interaction several Facebook users whereas not essentially advertising its merchandise and services directly.
Including A Link within the Description Of The image
If a business is making an attempt to drive traffic to a particular webpage or to a particular web site, they must embrace a link within the description of the image. A link can enable people who click on the image to quickly and simply visit the business owner’s web site, and as a result, a business will maximize its social media selling efforts and campaigns by as well as links within the descriptions of all of its photos.
There ar several edges to mistreatment photos for Facebook selling. a number of these embrace up Facebook engagement, the actual fact that Facebook users ar far more doubtless to share and repost photos, the actual fact that photos ar displayed far more conspicuously on a person’s wall and on a person’s news feed, having the ability to simply increase the number of images that ar employed in Facebook posts and as well as a link within the description of the photo.